Meet The Owners!!
Meet The Owners!!
Treat Yo Self is an Irish owned, eco friendly Vegan Sweet Company Run by a bunch of kiddos! Brothers Harry and Jack came up with the concept during lockdown 2020 and with the help of their Mam and Dad brought the vision to life....
Check Out All Our Cool News & Updates!!
✈️ Treat Yo Self featured in Global Travel Retail Magazine
When a global industry publication points to your brand as a “strong example” of where confectionery is heading, you pause and take notice.
Recently, Global Travel Retail Magazine highlighted Treat Yo Self in an article exploring how Gen Z travellers are reshaping the confectionery category in duty free. In an industry filled with some of the world’s biggest brands, seeing our small Irish family business referenced as part of that shift was a moment that meant something bigger.
This article dives into what that recognition means to us, the emerging space we believe is forming within global confectionery, and why travel retail is becoming one of the most exciting frontiers for our brand.
🏆 Treat Yo Self Wins at the Guaranteed Irish Business Awards 2026
Irish family confectionery brand Treat Yo Self has been named Winner of the Food & Beverage Supplier Category at the Guaranteed Irish Business Awards 2026, marking a major milestone in the brand’s journey.
🇮🇪 We’re Nominated for the Guaranteed Irish Business Awards 2026
Treat Yo Self, a family-run Irish vegan sweet brand, has been nominated for the Guaranteed Irish Business Awards 2026 in the Food and Beverage Supplier or Producer category. Less than a year into membership, the nomination marks a major milestone for the kid-owned brand, celebrating its values-led growth, national retail success and commitment to Irish enterprise.